News for 'Brand Communication'

E-wallets plan to become more than just digital money providers

E-wallets plan to become more than just digital money providers

Rediff.com4 Jan 2018

With the arrival of new players such as Amazon Pay, Google Tez and Flipkart's PhonePe, digital money companies are now changing their business pitch.

E-commerce gets smart with mobile apps

E-commerce gets smart with mobile apps

Rediff.com4 Aug 2014

India's internet subscriber base is 100-150 million, depending on whose estimates you take, and is growing at 20-30% a year.

When Bollywood went to college

When Bollywood went to college

Rediff.com18 Apr 2019

The filmi college saga, through the decades.

Modi govt finds an ally in start-ups

Modi govt finds an ally in start-ups

Rediff.com18 Jan 2016

Business chambers now inviting start-ups for membership.

Sheena Bora case: Doctor in trouble?

Sheena Bora case: Doctor in trouble?

Rediff.com17 Jan 2020

Judge Jagdale halted Dr Gupta's testimony several times because he felt it had neither order nor direction. Tightly controlling his irritation, his lips compressed, the judge explained as patiently as he could: "What he has done in this case should come (out in his testimony) in a lucid manner. You eat chapati and then rice. You cannot eat half a chapati and then have rice and then eat half a chapati..." "He is not a witness of facts. He is an expert witness. Either he is not prepared. Or you are not prepared."

India's hotels business: 'Lots of Chinese capital will come in'

India's hotels business: 'Lots of Chinese capital will come in'

Rediff.com31 Jul 2017

'Jin Jiang had invested in Louvre Hotels.' 'Louvre, a couple of months ago, took a majority in Sarovar hotels.' 'So they are coming in now.' 'Look at the Chinese -- two quarters ago they took 25 percent in Hilton.' And then HNA also took majority in Carlson (Radisson).'

Congress gets slammed over 'chaiwala' meme on PM Modi

Congress gets slammed over 'chaiwala' meme on PM Modi

Rediff.com22 Nov 2017

The meme contained photographs of Modi, United States President Donald Trump and British Prime Minister Theresa May engaged in a conversation.

Petro products help lift dwindling tax collections

Petro products help lift dwindling tax collections

Rediff.com7 Nov 2013

Increase in first half of FY14 comes despite a fall in average crude prices; weak rupee helps.

America's most admired companies lag behind on social media

America's most admired companies lag behind on social media

Rediff.com12 Jun 2015

For example, ExxonMobil and Berkshire Hathaway, two of the world's biggest companies, only have default Wikipedia page holders as their Facebook home.

He enriched the world with his magical voice

He enriched the world with his magical voice

Rediff.com25 Sep 2020

His songs were the anchor, the substratum, if you will, upon which life unfolded day after day, decade after decade -- across villages, towns, cities, and regions. Siva Sankar pays tribute to S P Balasubrahmanyam, the legendary singer who passed into the ages on Friday.

Social media stirs the Bollywood plot

Social media stirs the Bollywood plot

Rediff.com8 Nov 2018

Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.

Modi says Mamata shielding corrupt; Didi calls him 'Mr Maddy'

Modi says Mamata shielding corrupt; Didi calls him 'Mr Maddy'

Rediff.com8 Feb 2019

'From chaiwala he has now become Rafalewala. He speaks a bunch of lies,' the West Bengal CM said.

HMT Watches all set to offer VRS

HMT Watches all set to offer VRS

Rediff.com12 Mar 2015

HMT Watches has been making losses for the last 15 years.

The neta seeks your Like before your vote!

The neta seeks your Like before your vote!

Rediff.com15 Jan 2014

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto

India can become the entrepreneurial engine for the planet: Nadella

India can become the entrepreneurial engine for the planet: Nadella

Rediff.com30 May 2016

This is Satya Nadella's third visit to India since he took over as Microsoft CEO in February 2014.

Meet Radha Kapoor, the creative entrepreneur

Meet Radha Kapoor, the creative entrepreneur

Rediff.com27 Apr 2016

With Awfis, a quirky co-working venture, and other offbeat ideas, Radha Kapoor, the daughter of the Yes Bank CEO, is taking the creative route to entrepreneurship.

FIFA 2018: Real stars. Real lessons.

FIFA 2018: Real stars. Real lessons.

Rediff.com17 Jul 2018

How they strategised, motivated and led their teams to victory.

What makes this Patna girl India's Top Model

What makes this Patna girl India's Top Model

Rediff.com12 Sep 2016

Pranati Rai Prakash is a bundlehouse of talent.

Ads focus on older generation, joint family

Ads focus on older generation, joint family

Rediff.com3 Sep 2014

Advertisers look at large families as target audience and speak to the 50-year old plus.

'Relax son, it's just advertising'

'Relax son, it's just advertising'

Rediff.com8 Aug 2016

'Cynics don't make it big in advertising.' 'Often, the medium calls for a rock-like commitment to puny, easily digestible ideas.' 'Here's a text that understands this facet of advertising and one that keeps its tone breezy and reporter-like; that's set across a wide canvas but one that never overstates its own importance,' says Sreehari Nair.

Working with Ratan Tata

Working with Ratan Tata

Rediff.com27 Mar 2019

Mukund Rajan, who worked closely with Ratan Tata, recalls the unique experience of working with the corporate titan.

India Inc young guns ape Gates, Jobs in vocal rivalry

India Inc young guns ape Gates, Jobs in vocal rivalry

Rediff.com28 Mar 2016

For the traditionalists, wars on Twitter and Facebook smack of immaturity.

Dangerous to be a journalist in today's world

Dangerous to be a journalist in today's world

Rediff.com18 Mar 2017

Journalists all over the world have been disappearing and some have never been heard again, says Narain D Batra.

Mahua Moitra and the Goebbelsian onslaught on Modi

Mahua Moitra and the Goebbelsian onslaught on Modi

Rediff.com10 Jul 2019

'It disappoints and saddens me no end that Mahua has allowed herself to be carried away by the Goebbelsian onslaught mounted on the BJP and Narendra Modi by certain vested interests which find themselves exposed and thrown out of the gravy train,' says B S Raghavan, the distinguished civil servant.

Modi's 1-year report card: Anti-farmer and pro-corporate sarkar

Modi's 1-year report card: Anti-farmer and pro-corporate sarkar

Rediff.com26 May 2015

Modi sarkar took few initiatives to uplift the poor strate of society.

Do you gossip at work?

Do you gossip at work?

Rediff.com31 Aug 2018

Workplace ethics are about treating others the way one would want to be treated, says Kartik Kompella.

Decoding the Prime Minister's Facebook townhall address

Decoding the Prime Minister's Facebook townhall address

Rediff.com11 Oct 2015

A study of the PM's speech reveals 13% of all words he used were pointed keywords to market his cause

Find out where the JOBS are in India!

Find out where the JOBS are in India!

Rediff.com17 Dec 2018

'You can't take jobs to people, you have to take people to jobs.'

Cong has more pro-minority votes to offer DMK this time

Cong has more pro-minority votes to offer DMK this time

Rediff.com21 Feb 2019

However, the tilting factor still remains: Can the rivalling 'Modi brand' of 'soft Hindutva' and 'hard-sell nationalism' garner more votes for the NDA in Tamil Nadu, asks N Sathiya Moorthy.

Inside the toxic world of online trolls

Inside the toxic world of online trolls

Rediff.com16 Jan 2020

A Molotov cocktail of lies, abuse and bigotry is blowing up social media.

Vijay joins the Rajini club

Vijay joins the Rajini club

Rediff.com6 Nov 2017

Mersal is the first Vijay film to make Rs 200 crores. Some say credit for the star's most successful film goes to the BJP and its opponents.

Why is this designer painting taxis?

Why is this designer painting taxis?

Rediff.com3 Nov 2015

Sanket Avlani started Taxi Fabric to provide a platform for young and upcoming designers who deserve a stage.

Google most attractive employer in India, Sony follows trend

Google most attractive employer in India, Sony follows trend

Rediff.com23 Apr 2015

Google is the most attracitve employer in India followed by Sony

Markets at day's low; PSU banks shine

Markets at day's low; PSU banks shine

Rediff.com6 Jun 2016

Markets at day's low; PSU banks shine.

Companies that made shareholders RICH

Companies that made shareholders RICH

Rediff.com18 Jan 2018

The one common theme across companies that have rewarded shareholders is consumption.

Voda-Idea need to tackle challenges within to face Jio's threat

Voda-Idea need to tackle challenges within to face Jio's threat

Rediff.com18 Apr 2018

Evolving a common work ethic and culture will be critical so that the merged entity does not lose focus on the common enemy outside -- and instead becomes more obsessed with internal turf wars.

This fitness influencer has a message for overweight men

This fitness influencer has a message for overweight men

Rediff.com20 Apr 2018

He wants you to join him in his transformation journey.

Read: 5 career rules that make no sense

Read: 5 career rules that make no sense

Rediff.com13 Dec 2016

Should you stick to a company for as long as you can? Is it a bad idea to quit your job to study?

The race to adopt artificial intelligence

The race to adopt artificial intelligence

Rediff.com4 Jul 2017

Engineering product firms were among the first to embrace AI and machine learning. And the early adopters are reaping gains.

The evolution of the advertising agency

The evolution of the advertising agency

Rediff.com20 Mar 2017

In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.